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Sign Up Now & Receive Quality Leads.  

In a nutshell, NameYourLoan.com is an online mortgage auction community where borrowers post their loan requests and lenders submit their best loan offers online.  The first four lenders who submit their bids get the lead (please read below for more details).

Quality First!  All leads must pass our Quality Assurance procedure, where E-mail addresses and phone numbers are verified for each and every lead before they are published on our web site.  We are offering our promotional period because we are totally confident that once you use NameYourLoan.com, you will be convinced that it is the best way to get new business. To learn more about NameYourLoan.com, including our mission statement and philosophy, please visit the About Us page.

Is NameYourLoan.com for you?

NameYourLoan.com has ZERO tolerance for "Bait & Switch" lenders who submit "Low-Ball" offers.  Our mission is to empower honest and professional lenders.  Please only consider joining NameYourLoan.com if you adhere to the "S-U-C-C-E-S-S" principles listed below:

  • Sincerity
  • Uphold promises
  • Competitive pricing
  • Complete transparency
  • Excellent customer service
  • Superior ethical standards
  • Seeking to grow your business over time by implementing the above principles and understanding that success is a journey and not a destination

The founders of NameYourLoan.com have been in the lending business for decades.  They decided to create NameYourLoan.com because they were absolutely frustrated to see honest lenders with competitive pricing unfairly lose so much business to lenders who employ unethical, "Bait and Switch" practices.

 

A message from NameYourLoan.com’s president and CEO:

Some lenders are not willing to put in the time or the effort that is generally required to get new business.  They want to do very little work yet expect huge returns! Unfortunately, this type of mentality is a recipe for failure.  In fact, the same group of lenders even complain that following up on leads and pricing loans for borrowers is too much work!  Well, the good news is that these so-called lenders will sooner or later be forced to exit the business, opening room for those who understand that success is a journey and not a destination.  Prior to forming NameYourLoan.com I was a successful lender and a top producer for over 20 years.  During most of my years in the lending business, there were no lead-generating companies.  To get new business I had to hit the pavement every day.  I visited real estate offices twice a day (morning and afternoon), six days a week, non-stop.  In fact, there were several real estate offices that I visited every day for months and never got a deal from them, but in the long run I did great.  In conclusion, getting leads on your computer in the comfort of your own office is a picnic compared to what had to be done in the old days.  In addition, whether you decide to work with NameYourLoan.com or any other lead-generating company, you must understand that getting new business is a numbers game.  The more you try, the higher your chances.  Further, the monetary cost is clearly justified when you consider the fact that even one closed loan out of 15 leads still yields a huge pay off.  Thank you and good luck.

Al Salahi, President & CEO

How Does NameYourLoan.com work for Lenders? 

Once you become an approved affiliate lender an account will be set up for you where you must deposit funds through PayPal.  You can request to set up your account and pay for leads in two ways: 1) Pay as you go; Purchase leads and pay for them every time you submit your bid in an auction and receive the lead, or 2) Pay only if you close the loan; Purchase leads and pay for them only if you close the loans.  All lender applications are initially set up under option one.  The second option requires additional approval and not all lenders qualify for it.  If you are interested in option number two, you must contact NameYourLoan.com after you have applied for membership.     

1- Sign up, get approved, set your search filter and deposit sufficient funds into your account. (To sign up you must go to the "For Lenders" page and follow the instructions.)

2- Once you become an approved affiliate lender you will receive email alerts when there is a new loan request that matches your filter setting.  When you receive these email notifications you must act quickly and be one of the first four lenders to submit your bid in order to get the lead.  (Auctions are only open to the first four lenders who submit their loan offers.)  

3- To submit your loan offer you must log in to your dashboard, make sure you have sufficient funds in your account ($19.95 per lead), then choose the loan on which you want to bid, and click on it.   

4- You will then see the specific details of that loan request.  Pay close attention to the information and be sure to price your loan offer accurately.

5- Submit your loan offer.  

6- Once you submit your offer you can see where you rank in the auction.  You can always improve or increase your offer.

7- Auctions are open to the first four lenders who submit their loan offers.  The auction will then close to new bidders.  After you have submitted your offer, if new bids from other lenders change your position in the auction (positions 1 through 4), you can always improve your offer and resubmit it in an effort to better your position and rank higher in the auction.

8- At the conclusion of the auction, all four lenders who have participated in the auction will get the lead.  The best/lowest loan offer is announced the "winner" and the other three offers become runner up winners.  At that point all four lenders receive the borrower's contact information and vise versa.  

9- The duration/timing of auctions is as follows:  (a) As soon as an auction receives bids from 4 lenders it closes to new bidders; the auction ends four hours after the last bid was submitted.  (b) If an auction receives between 1 and 3 bids, it closes 24 weekday hours after the first bid was submitted.  (c)  Auctions that receive 0 bids close in 48 weekday hours.

10- Please keep in mind that when borrowers complete their online application, they always specify what is important to them in the loan that they are looking for.  For instance, they may specify that they want to receive loan offers that have the lowest interest rate, or lowest APR or lowest points and fees. Lenders will then make their loan offers according to the borrower's request.  However, loan offers are always ranked and listed based on lowest APR.  

11- Our system is designed to flag Low-Ball Offers.  Also, when you submit your offer, if you feel another lender has submitted a Low-Ball Offer you can report them and we will investigate.  If it is determined that a lender has intentionally submitted a Low-Ball Offer, they will be terminated from the network.

12- Submitting your bid/loan offer for an auction constitutes purchase of that lead.  Once you submit your loan offer, your account will be charged a non-refundable fee of $19.95 (all lead purchases are final).  No reason including but not limited to request to cancel a bid would justify or entitle you or your company to receive a refund. Once you receive the lead you agree NOT to share it with anyone else, otherwise you would be liable for damages.  If you pay for and purchase leads in denominations of 5 at once, you will receive one free lead (6 in total), which is to compensate for possible bad leads.

    

Price, Quality & Uniqueness are not the only advantages your receive from NameYourLoan.com

NameYourLoan.com Vs. other lead generating companies

NameYourLoan.com:  At no cost you get to see the specific details of every lead before you decide whether or not to participate in the auction.  Other lead companies:  You do not get to see the details of the leads unless you pay the non-refundable fee and purchase the lead first.  If you don't like the lead, you are out of luck!

 NameYourLoan.com:  The fact is that in today's market, borrowers expect lenders to be very competitive.  At NameYourLoan.com you'll know right up front exactly where you stand against the competition.  All competing lenders place their loan offers online and you'll get to see what your competition is offering.  This gives you the ability to compete accordingly.   Other lead companies:  You can never know what pricing competition you are up against.  You must spend lots of time chasing the borrower and finally, if and when you get a chance to present your loan offer, you will find out that you have been completely outbid by other competing lenders.  Total waste of time and money!

NameYourLoan.com:  At the end of each auction, borrowers receive the names of each of the lenders who participated in the auction.  Borrowers are instructed to only work with these lenders.  Our leads are therefore truly exclusive.  Borrowers only expect to be contacted by these particular people and in most cases will not respond to others.  Other lead companies:  Borrowers have no idea who has purchased or received their lead.  This opens up the possibility of the same lead circulating and ending up in the hands of numerous lenders.  In fact, it is a common problem that after leads are sold as "exclusive" or supposedly to just a few lenders, the borrower ends up receiving calls from more than 20 lenders - and has no idea who they should be talking to!

Frequently Asked Questions

Do I need to sign up as a member before I use NameYourLoan.com?
Yes. In order to participate and get leads you must sign up and get approved for Full Membership (No cost or obligation).  
How do I stay informed about the status of my auction?
We will send you emails and you can also log in to check your dashboard.  You can set your filter for the frequency of email updates that you want to receive.
Are there any fees and/or obligations for lenders or borrowers to use this service?
There are no sign up or membership fees at all.  Cost per lead is $19.95.  Once you become an approved affiliate lender an account will be set up for you where you must deposit funds through PayPal.  You can request to set up your account and pay for leads in two ways: 1) Pay as you go; Purchase leads and pay for them every time you submit your bid in an auction and receive the lead, or 2) Pay only if you close the loan; Purchase leads and pay for them only if you close the loans.  All lender applications are initially set up under option one.  The second option requires additional approval and not all lenders qualify for it.  If you are interested in option number two, you must contact NameYourLoan.com after you have applied for membership.  
How do I become an affiliate lender?

Simply go to the "For Lenders" page and follow the instructions.   

Can I make my loan offer for a loan program other than what the borrower has requested?
Absolutely not, you must make your loan offer only for the program that is specified on the lead sheet.  If the borrower has also inquired about a different loan program in the comments section of the lead sheet,  they should be explored and discussed with the borrower after the auction. 
Is the quality of my service rated by borrowers?
Yes.  At the conclusion of each auction, borrowers will have the opportunity to rate lenders who participated in their auction.  Those who receive a less than perfect rating will be terminated from the NameYourLoan.com network. 
How is my loan offer ranked in the auction?
When borrowers complete their online application, they always specify what is important to them in the loan that they are looking for.  For instance, they may specify that they want to receive loan offers that have the lowest interest rate, or lowest APR or lowest points and fees. Lenders will then make their loan offers according to the borrower's request.  However, loan offers are always ranked and listed based on lowest APR.  
Who are the lenders that participate in the auctions and what is the licensing requirement?
National and local Mortgage Bankers, Brokers and banks.  You must be a licensed lender and meet all licensing requirements in every state in which you wish to receive loan leads. 
How many offers am I allowed to place on any given auction?
You can change your offer (higher or lower) as many times as you want.
When do I get the borrower’s contact information?
You will receive the borrower's contact information via email at the conclusion of the auction provided that you are one of the four lenders.
Can I make comments to the borrower along with my loan offer? 
Yes. There is a "comments: area on the bid form.  Any lender who tries to abuse this feature and/or tries to compete unfairly shall be immediately removed from the network.
Do I need to include estimated closing costs when I place my bid?
Yes. We require that lenders include all fees associated with their loan offer.
How are loan offers ranked in the auctions?
From lowest to highest APR.
How do I know what is happening with an auction after I submit a loan offer?
We will notify you by E-Mail.  The notification frequency depends on your filter setting.  You can always log in and check your dashboard.  
How do I remove myself from the network and what do I do if I have questions that are not answered here?

You can always stop receiving email notifications for new auctions by setting the number of daily leads to zero on your auction filter.

 

If you wish to be permanently removed from the network, please send us an email to (WeCare@NameYourLoan.com) or simply use the "Contact Us" link.  In your request please be sure to include your complete information, such as your name, company name, email address, and (if possible) your lender number.  Once we receive your request, you will be removed from the network within 48 weekday hours.  

 

If you have any other questions and/or inquiries, the "Contact Us" link is always the best way to contact us.  Once we receive your inquiry, one of our expert representatives will respond within 48 hours.  If you wish to be contacted by phone, please be sure to include your telephone number in the message area of your inquiry.  You can always call us at (866) 874-1010.

How NameYourLoan Works for Lenders