Below is a sample lead as seen by Lenders. After they win the auction, Lenders would see the Borrower's contact details as well.

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( Nov 28 2007 12:17 USA/Pasadena )
Refinance Transaction 1000142
Property State: California Property Zip code: 90210
Year Property Purchased: 1995 Original Purchase Price: $1,000,000
Current Estimated Value: $1,500,000 Loan Amount Requested: $900,000
Property Type: Single Family Home Occupancy Type: Primary Residence
Borrower
Credit Rating & Fico - estimate: Excellent - Fico Score 720+
Mortgage lates in past 12 months: 0
Other credit lates in past 12 months: 0
Bankrupt in last 7 years: No
Employment type: Employee
Years at employment/business: 5 years
Can provide income documentation: Yes
Transaction Description and Loan Type Requested
Purpose of Transaction: One Mortgage: I only have a first mortgage and wish to refinance it. (Extra cash out is OK with this option.)
Current First Mortgage Balance: $750,000 Balance of all other loans: $0
Cash Out: $150,000 Total Loan Amount Requested: $900,000
Type of Transaction: Refinance Loan Is Prepayment Penalty Okay? No
Type of Loan: Fixed Term Loan Term: 30 Years
Is Interest only okay? No    
Borrower's loan preference: Loan offers with lowest APR win.
Special Instructions from Borrower: THIS IS A TEST AUCTION REQUEST

Sample mortgage auction request form